how to text
How to text
While driving?
While driving?
while driving?
Experience growth through innovative digital marketing designed to reach, inspire, and deliver results.
My role
UI/UX designer
Contains
End to end UI/UX of the initiative
Team
5 Developers, 1 PM, 1 PO
60%
Fewer distractions by eliminating the need to read messages manually.
2x
Boost in communication efficiency within personas throughout the route
What did I do?
Problem identification
multi tasking is overwhelming
Problem identification
Multi-tasking is overwhelming
Problem identification
Multi-tasking is overwhelming
Missed in Transit
Drivers often miss important alerts from dispatchers since they can’t check their phones while driving.
Missed in Transit
Drivers often miss important alerts from dispatchers since they can’t check their phones while driving.
Missed in Transit
Drivers often miss important alerts from dispatchers since they can’t check their phones while driving.
Eyes Off the Road
Glancing at messages mid-drive causes distractions, which can result in potential safety risks.
Eyes Off the Road
Glancing at messages mid-drive causes distractions, which can result in potential safety risks.
Eyes Off the Road
Glancing at messages mid-drive causes distractions, which can result in potential safety risks.
Stop to Talk
To respond safely, drivers must pull over creating unnecessary delays and slowing down deliveries.
Stop to Talk
To respond safely, drivers must pull over creating unnecessary delays and slowing down deliveries.
Stop to Talk
To respond safely, drivers must pull over creating unnecessary delays and slowing down deliveries.
User research
analysing user needs
User research
analysing user needs
User research
analysing user needs
1.
What the experience feels like
Drivers are caught between the road and their phones. Messages keep pinging while they’re told to “stay on schedule.” They face traffic, no safe spots to stop, and sometimes messages that don’t even go through.
They just want clear, quick updates that don’t make them choose between safety and staying informed.
2.
Where it breaks
Mid-trip, a new message pops up.
If the driver pulls over, they lose time.
If they check while driving, it’s unsafe.
Either way, the update meant to help ends up causing stress, delays, and risk.
1.
What the experience feels like
Drivers are caught between the road and their phones. Messages keep pinging while they’re told to “stay on schedule.” They face traffic, no safe spots to stop, and sometimes messages that don’t even go through.
They just want clear, quick updates that don’t make them choose between safety and staying informed.
2.
Where it breaks
Mid-trip, a new message pops up.
If the driver pulls over, they lose time.
If they check while driving, it’s unsafe.
Either way, the update meant to help ends up causing stress, delays, and risk.
1.
What the experience feels like
Drivers are caught between the road and their phones. Messages keep pinging while they’re told to “stay on schedule.” They face traffic, no safe spots to stop, and sometimes messages that don’t even go through.
They just want clear, quick updates that don’t make them choose between safety and staying informed.
2.
Where it breaks
Mid-trip, a new message pops up.
If the driver pulls over, they lose time. If they check while driving, it’s unsafe. Either way, the update meant to help ends up causing stress, delays, and risk.
1.
What the experience feels like
Drivers are caught between the road and their phones. Messages keep pinging while they’re told to “stay on schedule.” They face traffic, no safe spots to stop, and sometimes messages that don’t even go through.
They just want clear, quick updates that don’t make them choose between safety and staying informed.
2.
Where it breaks
Mid-trip, a new message pops up.
If the driver pulls over, they lose time. If they check while driving, it’s unsafe. Either way, the update meant to help ends up causing stress, delays, and risk.
Solution ux
Building the experience
solution ux
building the experince
Solution ux
Building the experience
Key things to handle
Main Quest
Features
A hands-free communication system that is simple and intuitive to use.
A hands-free communication system that is simple and intuitive to use.
Real-time updates to keep the driver informed without delay.
Real-time updates to keep the driver informed without delay.
A design that minimises distractions and ensures the driver’s focus remains on the road
A design that minimises distractions and ensures the driver’s focus remains on the road
Key things to handle
Features
A hands-free communication system that is simple and intuitive to use.
A hands-free communication system that is simple and intuitive to use.
Real-time updates to keep the driver informed without delay.
Real-time updates to keep the driver informed without delay.
A design that minimises distractions and ensures the driver’s focus remains on the road
A design that minimises distractions and ensures the driver’s focus remains on the road
Main Quest
Key things
to handle
A hands-free communication system that is simple and intuitive to use.
Real-time updates to keep the driver informed without delay.
A design that minimises distractions and ensures the driver’s focus remains on the road
Main Quest
Final experience
here's the solution
Final experience
Here's the solution
Final experience
Here's the solution
What is it?
Intelligent text-to-speech engine that reads messages naturally, using voice inflections
Trigger?
The text-to-speech feature is triggered only when the vehicle is in motion, ensuring it's used specifically during driving.
Disabling it when stationary avoids annoyance in public settings and maintains the confidentiality of information.
How to enable?
Drivers can enable it through the messaging settings.
They must also enable notifications and ensure his phone is not set to silent.
