Turn sleeping bitcoin
Turn sleeping bitcoin
into real yield
into real yield
into real yield
Designed a simplified options-based yield experience for Bitcoin holders to earn confidently without facing complex DeFi workflows.
My role
Founding product designer
Contains
End to end Product design, branding
Team
2 Founders, 2 dev
1.5M+
Traction on chain in the first week of launch
10%
Yield generated on BTC in the first cycle
What did I do?
(Use these for quick navigation)
Problem identification
Problem identification
Problem identification
If Bitcoin’s the Future, Then Why Isn’t Anyone Using It?
If Bitcoin’s the Future, Then Why Isn’t Anyone Using It?
If Bitcoin’s the Future, Then Why Isn’t Anyone Using It?
Institutions drain retail
Institutions take your money, package it, and keep the upside.
Institutions drain retail
Institutions take your money, package it, and keep the upside.
Institutions drain retail
Institutions take your money, package it, and keep the upside.
Institutions dominate Btc
Institutions get in on BTC deals, retail stays outside.
Institutions dominate Btc
Institutions get in on BTC deals, retail stays outside.
Institutions dominate Btc
Institutions get in on BTC deals, retail stays outside.
Idle Bitcoin, Lost Gain
Retail BTC just sits in wallets, earning nothing.
Idle Bitcoin, Lost Gain
Retail BTC just sits in wallets, earning nothing.
Idle Bitcoin, Lost Gain
Retail BTC just sits in wallets, earning nothing.
No Entry for Small Players
Institutions won’t bother with small users, leaving retail waiting.
No Entry for Small Players
Institutions won’t bother with small users, leaving retail waiting.
No Entry for Small Players
Institutions won’t bother with small users, leaving retail waiting.
UX research
It's all about the users
Ux research
It's all about the users
1.
Pain points
Users feel locked out of options trading because platforms are too technical, jargon-filled, and overwhelming, with long unclear flows and uninspiring Web2-style design.
2.
User goals
They want a simple, intuitive, and DeFi-native experience. Fast to complete, easy to understand without deep trading knowledge, and enjoyable enough to build confidence.
3.
Persona Outcome
Across DeFi-curious traders, yield farmers, gamified UX lovers, and simplified options traders, the outcome is clear: a platform that removes complexity, empowers users, and makes trading rewarding and fun.
1.
Pain points
Users feel locked out of options trading because platforms are too technical, jargon-filled, and overwhelming, with long unclear flows and uninspiring Web2-style design.
2.
User goals
They want a simple, intuitive, and DeFi-native experience. Fast to complete, easy to understand without deep trading knowledge, and enjoyable enough to build confidence.
3.
Persona Outcome
Across DeFi-curious traders, yield farmers, gamified UX lovers, and simplified options traders, the outcome is clear: a platform that removes complexity, empowers users, and makes trading rewarding and fun.
1.
Pain points
Users feel locked out of options trading because platforms are too technical, jargon-filled, and overwhelming, with long unclear flows and uninspiring Web2-style design.
2.
User goals
They want a simple, intuitive, and DeFi-native experience. Fast to complete, easy to understand without deep trading knowledge, and enjoyable enough to build confidence.
3.
Persona Outcome
Across DeFi-curious traders, yield farmers, gamified UX lovers, and simplified options traders, the outcome is clear: a platform that removes complexity, empowers users, and makes trading rewarding and fun.
UX research
It's all about the users
gamified it
NOT for the buzz, but for the experience
Problem statement
Problem statement
Problem statement
How might we make options trading feel as simple, fun, and intuitive as perps, so DeFi users with basic DeFi knowledge can engage confidently, without being overwhelmed by complexity?
How might we make options trading feel as simple, fun, and intuitive as perps, so DeFi users with basic DeFi knowledge can engage confidently, without being overwhelmed by complexity?
How might we make options trading feel as simple, fun, and intuitive as perps, so DeFi users with basic DeFi knowledge can engage confidently, without being overwhelmed by complexity?
Options trading
Options trading
Simplified
Simplified
3 steps process
3 steps process
Intuitive
Intuitive
branding
needs to look and feel web3
The vibe
Vibe: Atari, Nintendo, pixel art
Feelings to evoke: Trustworthy, experimental, playful
Interactivity: Microinteractions + animated elements
What to avoid: Skeuomorphism, spraypainty styles, gradient overload
the story
A garden of yield: A whimsical, gamified universe where your BTC grows through strategy.
User just plants, forgets and earns passively!
Branding
Branding
needs to look and feel web3
The vibe
Vibe: Atari, Nintendo, pixel art
Feelings to evoke: Trustworthy, experimental, playful
Interactivity: Microinteractions + animated elements
What to avoid: Skeuomorphism, spraypainty styles, gradient overload
the story
A garden of yield: A whimsical, gamified universe where your BTC grows through strategy.
User just plants, forgets and earns passively!
Gamified it
Gamified it
Not for the buzz, but for the experience
Not for the buzz, but for the experience
Get into the details
Get into the details
Branding
needs to look and feel web3
The vibe
Vibe: Atari, Nintendo, pixel art
Feelings to evoke: Trustworthy, experimental, playful
Interactivity: Microinteractions + animated elements
What to avoid: Skeuomorphism, spraypainty styles, gradient overload
the story
A garden of yield: A whimsical, gamified universe where your BTC grows through strategy.
User just plants, forgets and earns passively!
UI exploration
UI exploration
UI exploration
here comes the fun part!
here comes the fun part!
here comes the fun part!
User testing
User testing
User testing
What worked, what didn't?
What worked, what didn't?
What worked, what didn't?
(Hover over the tooltips to find details)
(Click on the tooltips to find details)
(Click on the tooltips to find details)
