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Work

Resume

Get in touch

Turn sleeping bitcoin

into real yield

Caddy Finance helps Bitcoin holders earn real yield using simple, automated options vaults. A cleaner, easier way to put your BTC to work.

My role

Founding product designer

Contains

End to end Product design, branding

Team

2 Founders, 2 dev

1.5M+

Traction on chain in the first week of launch

10%

Yield generated on BTC in the first cycle

Problem identification

If Bitcoin’s the Future, Then Why Isn’t Anyone Using It?

Institutions drain retail

Institutions take your money, package it, and keep the upside.

Institutions dominate Btc

Institutions get in on BTC deals, retail stays outside.

Idle Bitcoin, Lost Gain

Retail BTC just sits in wallets, earning nothing.

No Entry for Small Players

Institutions won’t bother with small users, leaving retail waiting.

UX research

It's all about the users

Ux research

It's all about the users

1. Pain points

Users feel locked out of options trading because platforms are too technical, jargon-filled, and overwhelming, with long unclear flows and uninspiring Web2-style design.

2. User goals

They want a simple, intuitive, and DeFi-native experience. Fast to complete, easy to understand without deep trading knowledge, and enjoyable enough to build confidence.

3. Persona Outcome

Across DeFi-curious traders, yield farmers, gamified UX lovers, and simplified options traders, the outcome is clear: a platform that removes complexity, empowers users, and makes trading rewarding and fun.

1. Pain points

Users feel locked out of options trading because platforms are too technical, jargon-filled, and overwhelming, with long unclear flows and uninspiring Web2-style design.

2. User goals

They want a simple, intuitive, and DeFi-native experience. Fast to complete, easy to understand without deep trading knowledge, and enjoyable enough to build confidence.

3. Persona Outcome

UX research

It's all about the users

gamified it

NOT for the buzz, but for the experience

Problem statement

How might we make options trading feel as simple, fun, and intuitive as perps, so DeFi users with basic DeFi knowledge can engage confidently, without being overwhelmed by complexity?

Options trading

Simplified

3 steps process

Intuitive

branding

needs to look and feel web3

The vibe

Vibe: Atari, Nintendo, pixel art

Feelings to evoke: Trustworthy, experimental, playful
Interactivity: Microinteractions + animated elements
What to avoid: Skeuomorphism, spraypainty styles, gradient overload

the story

A garden of yield: A whimsical, gamified universe where your BTC grows through strategy.

User just plants, forgets and earns passively!

Branding

needs to look and feel web3

The vibe

Vibe: Atari, Nintendo, pixel art

Feelings to evoke: Trustworthy, experimental, playful
Interactivity: Microinteractions + animated elements
What to avoid: Skeuomorphism, spraypainty styles, gradient overload

the story

A garden of yield: A whimsical, gamified universe where your BTC grows through strategy.

User just plants, forgets and earns passively!

Gamified it

Not for the buzz, but for the experience

Get into the details

Branding

needs to look and feel web3

The vibe

Vibe: Atari, Nintendo, pixel art

Feelings to evoke: Trustworthy, experimental, playful
Interactivity: Microinteractions + animated elements
What to avoid: Skeuomorphism, spraypainty styles, gradient overload